Home Energy Scotland Toolkit

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The cost of living crisis is worrying for us all. But Climate-Friendly Home Energy Scotland from the Scottish Government is here to help with free and impartial advice on ways to reduce heating costs. They also offer people on low incomes and certain benefits financial support to make energy efficient home improvements, such as a new heating system or insulation. This toolkit has been designed to help you support the Home Energy Scotland campaign and raise awareness with your own audiences during this difficult time.

The Home Energy Scotland campaign raises awareness that advice and financial support is available to help heat your home more efficiently and cheaply. People are encouraged to get in touch by phoning Home Energy Scotland on 0808 808 2282 or visiting homeenergyscotland.org to get free, impartial advice and support.

With your support we can make people across Scotland aware that there is help out there, with the following messages:

  • Find out how you can get help to heat your home more efficiently and reduce your heating bills.
  • Find out how you could get help worth up to £5,000 for improvements to make your home warmer, like a new heating system or insulation.

All your activity should direct people to contacting Home Energy Scotland by calling 0808 808 2282 or visiting homeenergyscotland.org.

Campaign background

Helping people make energy efficient home improvements

Home Energy Scotland, funded by the Scottish Government, is a network of local advice centres covering all of Scotland. They provide free and impartial advice on reducing heating costs and carry out a property assessment over the phone to identify ways to make a home more energy efficient. They will also check if householders can receive free support worth up to £5,000 for improvements like loft and cavity wall insulation or a new heating system. 

The Home Energy Scotland campaign runs from Thursday 3 November 2022 to Sunday 20 January 2023 across TV, radio press, digital, social media and PR.

The primary audiences for the campaign are those who may be struggling to heat their home, although advice and support is available to everyone, no matter what their circumstances. Funding has been made available to support householders to install energy efficient measures in their homes and help save on heating costs, so the campaign encourages people to contact Home Energy Scotland by phoning 0808 808 2282 or seeing what support is available at homeenergyscotland.org/find-funding-grants-and-loans/.

Campaign Assets

We have various assets for this campaign that you may find useful to illustrate the story on your own channel. These are available to view and download in the link below.

Download Home Energy Scotland campaign assets

Supporting social media content

We’d be grateful if you could support the campaign via your social media channels. You can share content from Home Energy Scotland or post your own.

Home Energy Scotland Facebook

Home Energy Scotland Twitter

Home Energy Scotland website

Here are a few example social media posts you may want to send out to your followers to show your support:


Twitter: Have your heating bills risen?

If the cost of heating your home is a struggle, Home Energy Scotland can help by giving free, impartial advice to make your home warmer while helping to reduce energy bills. You could even get help worth up to £5,000 to make your home warmer.  For support and funding to help you save energy and heat your home more efficiently, call Home Energy Scotland on 0808 808 2282.


Facebook and Instagram: Struggling to heat your home?

It’s a worrying time for us all, but Home Energy Scotland is here to help. Get in touch to find out how you could save on bills and get help worth up to £5,000 to make your home warmer. You could receive funding to make improvements like home insulation, draught proofing, or even a new heating system. Over 29,000 households in Scotland have benefitted so far. Take action today by calling Home Energy Scotland on 0808 808 2282.

Content for your organisation's channels

The editorial content below includes information on the campaign. Feel free to use this copy (or relevant sections) on your intranet, e-newsletter or blog platforms.


How to make your home more energy efficient

With the cost of living crisis and rising energy bills, it’s a worrying time for us all. The Scottish Government has made funding available this year to help householders install energy efficient measures and save money.

People are being urged to contact Home Energy Scotland, the Scottish Government’s free energy efficiency advice service, to receive advice and support to help make their homes warmer and reduce their heating bills.

Financial support worth up to £5,000 is also available to make homes more energy efficient through improvements like home insulation, draught proofing, or a new heating system.

Did you know that a home that isn’t well insulated can lose more than 50% of its heat through its roof and walls? Making energy efficient home improvements can make your space warmer and more comfortable, while also helping to lower Scotland’s emissions. For example, adding loft insulation into a home with none could save you up to £355 a year. 

Home Energy Scotland helps people access funding for energy efficient measures, along with a range of other financial support and impartial advice. If it looks like you might be eligible for help, you will be referred for an initial survey of your home to be carried out before measures are installed.

The one-stop-shop for support is funded by the Scottish Government and delivered by Energy Saving Trust.

To find out exactly what you are eligible for, whatever your circumstances, call the Home Energy Scotland hotline now on 0808 808 2282 or visit homeenergyscotland.org/contact to request a call back.

Contact details and useful links

For any enquires including media opportunities and for additional information, please contact:

Stripe Communications

Email: homeenergy@stripecommunications.com

Tel: +44 (0) 131 561 8628