Let's Do Net Zero Toolkit
Climate change and nature loss are the greatest threats facing the world’s population and we’re already seeing the impact in Scotland. Following the UN Climate Change Conference COP26 in Glasgow, now is the time to do all we can to reduce our emissions. This is Scotland's moment and together, with global action from Governments, businesses and people, we can reach net zero emissions by 2045. Show your support
and together let’s do net zero.
The ‘Let’s Do Net Zero’ campaign helps raise awareness of the net zero targets that Scotland is working towards to help tackle the twin crises of climate change and biodiversity loss, encouraging people to take urgent action now.
Show your support on social!
Campaign messaging will be shared from the Net Zero Scotland social media channels - @ScotGovNetZero – please like, comment and share content.
And remember to tag us in your posts - @ScotGovNetZero – and use our campaign hashtag #LetsDoNetZero
We’ve created multiple assets for your use across your own climate change communications which help demonstrate how your business or organisation is working towards net zero emissions.
The twin crises of climate change and nature loss are the greatest threats facing people and our planet and we’re already seeing the impact in communities throughout Scotland.
The UN Climate Change Conference (COP26) takes place in Glasgow this November and is the most urgent ever seen.
The summit will see world leaders come together with negotiators from countries around the world to attempt to agree a collective commitment to limit the global temperature increase to 1.5 degrees. Future generations have a right to a more equal, just and fair future.
The eyes of the world will be on Scotland and it’s an important opportunity to highlight just how much action is already being made right across society in Scotland to help tackle climate change.
We’ve already made great progress in tackling climate change. Scotland was one of the first countries to declare a climate emergency and in the last 30 years, we’ve halved Scotland’s greenhouse gas emissions.
We have a world leading target to reach net zero emissions of all greenhouse gases by 2045. Net zero is necessary for people, nature and our climate. To get there, we all – people, businesses, communities and governments - need to take action.
Let’s do net zero together. To find out what we all can do, visit, www.netzeronation.scot
Let’s Do Net Zero Assets
Use our Let’s Do Net Zero assets across your communications to present a united approach to tackling climate change in Scotland. Please refer to the guidelines which explain the use and application of the lock-up.
Let's Do Net Zero Lock-Up (JPG, PNG, EPS)
Let's Do Net Zero Film
Use the Let’s Do Net Zero signature to show your support. There is also the option to customise with your own organisation’s logo.
Social Media Headers
A range of social media headers for Facebook, LinkedIn and Twitter – please feel free to use these across your own social channels.
Let's Do Net Zero newsletter headers, available in various formats.
Zoom and Teams Backgrounds
Backgrounds for use on Zoom and Teams video calls.
Instagram filter for users to show their commitment to combatting climate change
WHAT IS THE CAMPAIGN ABOUT?
Climate change and nature loss are the greatest threats facing the world’s population. It’s not a distant, far away problem: it is here in Scotland and we’re seeing the impact already.
The Scottish Government’s ‘Let’s Do Net Zero’ campaign is raising awareness of the net zero targets that Scotland is working towards to help tackle the twin crises of climate change and biodiversity loss and is encouraging people to take urgent action now.
The campaign will also provide information and resources to help support the choices and decisions we can all take to help reduce emissions, whilst improving our health and wellbeing. It seeks to explain what net zero is and how Scotland plans to reach net zero emissions of all greenhouse gases by 2045 in a way that is fair and creates a better future for everyone regardless of where they live, what they do, and who they are.
It will go on to showcase what Scotland is doing to tackle climate change, and the achievements of communities, businesses and organisations who have already taken action to reduce emissions and introduce more environmentally sustainable practices.
Scotland can become net zero by 2045 if everyone plays their part, now and helps build a successful, sustainable economy and a more equal society. But we need everyone – businesses, communities, industry and individuals to come with us to meet net zero and take action to change how we live and work to make sure we protect Scotland and our planet.
WHEN DOES THE CAMPAIGN LAUNCH?
The campaign officially launched on 2nd June 2021 with a combination of TV and digital advertising, PR, influencer engagement, and digital content.
WHY ARE YOU LAUNCHING THIS CAMPAIGN NOW?
The scale of the challenge cannot be underestimated, and we need to take action now in order to make the changes that we need to see in Scotland. The urgency surrounding the campaign reflects the increased ambition of our new Climate Change targets and our intent around green and resilient recovery, which aims to ensure our economic and social recovery from COVID accelerates transformational action on climate change and biodiversity loss. A range of measures support this which the public should be made aware of, including investing in creating good, sustainable jobs as part of our just transition towards net zero and environmental sustainability.
HOW CAN I BE INVOLVED?
The partner toolkit has been designed to ensure key partners can support the campaign and to maximise the communication of campaign messages directly to the target audience. This document also ensures partners and the Scottish Government are aligned, speaking with one voice and working together to raise awareness and understanding.
An essential part of this campaign is the collective input from people, businesses and organisations like yours, helping people across Scotland understand that there is support out there for them. Please share the campaign information across your various communication channels such as newsletters, websites and social media.
WHO ARE THE SCOTTISH GOVERNMENT PARTNERS?
2050 Climate Group
Cairngorms National Park
Citizens Advice Scotland
Community Food Network Scotland
Energy Saving Trust
Existing Home Alliance
Food Standards Scotland
Forestry and Land Scotland
Forth Environment Link
Home Energy Scotland
Keep Scotland Beautiful
Loch Lomond & The Trossachs National Park
Paths for All
Royal Botanic Garden Edinburgh
Scottish Environment Protection Agency
Zero Waste Scotland
WHAT IS SCOTLAND DOING TO REACH NET ZERO?
Scotland is taking great strides to tackle climate change. In the last 30 years, we’ve halved Scotland’s greenhouse gas emissions. This is incredible progress. But more needs to be done and as a nation we must take on the tougher challenges – transport, heating systems, waste reduction, land use and innovating carbon capture technology.
With the UN Climate Change Conference (COP26) in the city of Glasgow this November, we have an unparalleled opportunity to call for urgent action to tackle climate change, to highlight Scotland’s progress to date and to invite the world to join us.
WHAT ACTUALLY IS NET ZERO?
Net Zero is when the amount of greenhouse gas emissions we put into the atmosphere balances with the amount we’re able to take out.
Our world-leading legislation commits us to reaching net zero emissions of all greenhouse gases by 2045 (with interim targets of a 75% reduction by 2030 and a 90% reduction by 2040), five years earlier than the rest of the UK.
HAS THE PANDEMIC HAD AN EFFECT ON THE CAMPAIGN?
The COVID-19 pandemic has had a devastating impact on the nation, but it has also shown us that it is possible to make rapid changes to the way we live, work and travel that can help us lessen our impact on the climate.
Scotland is living in a global climate emergency and as we head into recovery we have an opportunity to look at what changes we can make now to help reduce the negative impact on our climate.
WHAT BEHAVIOUR CHANGE AREAS IS THE CAMPAIGN FOCUSING ON?
There are four key areas that the campaign will be focusing on.
Transport is the biggest contributor to greenhouse gas emissions in Scotland, accounting for nearly 36%. As over half of journeys taken in Scotland are under 5km, we can reduce congestion and pollution significantly and reach our net zero target if we prioritise walking, wheeling or cycling instead of taking the car.
The Scottish Government is investing over £500 million over the next five years to deliver active travel infrastructure so we can all find more active ways to get around. Choosing to travel those shorter everyday journeys by walking, wheeling or cycling helps more than the environment, keeping us healthier and happier.
Greenhouse gas emissions come from the energy and resources required to produce, process, package, transport and cook food.
Food waste is any leftover or unwanted food and if this is thrown in landfill instead of being properly recycled, it rots, creating the destructive greenhouse gas methane which is even more harmful to the planet than carbon dioxide.
Meeting our net zero targets means reducing and ultimately removing emissions from heating our homes by upgrading them to make them more energy efficient, comfortable and cheaper to heat.
How we heat our homes contributes significantly to our climate change emissions and around 21% of Scotland’s greenhouse gas emissions comes from heating our homes and workplaces. Sustainably managing home energy efficiency is a key factor in helping to reach net zero targets for 2045.
Due to COVID-19, there is an increased pressure on many household energy bills as a result of increased usage with people spending more time at home. Making homes more energy efficient will also help us to tackle fuel poverty by making homes cheaper to heat as well as warmer.
What We Buy
Carbon emissions are made through the creation of materials, goods and services as well as when they are disposed of, so by keeping existing materials in circulation for longer we can significantly help to reduce their carbon footprint and help Scotland meet its net zero targets.
Four-fifths (80%) of Scotland’s carbon footprint comes from the materials, goods and services that are produced, used and then often disposed of after just using only once.
WHAT IS THE CAMPAIGN WEBSITE AND SOCIAL MEDIA HANDLES?
The campaign website is: www.netzeronation.scot
@ScotGovNetZero channels will be the campaign’s home on social media, with the @ScotGov social media channels being used to amplify the campaign.
The campaign hashtag is #LetsDoNetZero